The term “Poser Pop” shows up sometimes in the words Austin’s future-leaning Your Plastic Toys have written about themselves. Check their online shit, and you’ll see those two words more than once, those two descriptors that aren’t really a genre as such, but more a stance by Your Plastic Toys on their own place in music. In our estimation, the idea is that Your Plastic Tree poses at pop, refusing to make the standard plays while still fully playing a pop game. They are as art-aware as they are pop-aware as they are experimentally on point, and their music is at once a serious approach to pop music making and a bit of a mockery of the pop that’s already out there (in the fine tradition of acts like Talking Heads, The Fugs, or the very contemporary PC Music label out of the UK). A band that views the pop rulebook through half-broke virtual reality goggles.
In that same vein, you’ll also see a lot of abstractions and hyper-modern shit on Your Plastic Toys’ various web profiles, like glitchy saturated pixel-heavy images created by the band itself, short thoughts and quotes decoupled from their source and presented as something to be considered on their own, and not a single clear photo of the band to be found. This digital obfuscation of the band, its image, its motives, its views, evokes a highly modern feeling of existing in a never ending swirl of bit-noise and net fuzz, and it’s exactly what Your Plastic Toys’ sound is like.
On the just-released album OOO, shoegaze-gone-modern swells and currents of sound layer over tight digital beats and the vocals are threaded in and out heavily tweaked and disaffected, sometimes even disdainfully so (to great effect, it must be made clear). Your Plastic Toys comes through like a band seen and heard through a diabolical storm of TV snow on a channel that’s shakily fading in and out of a 1990s tube TV in a busted up apartment with a courtyard pool in the summer. It’s music that rides on that bright burning edge of culture just curling out from the future and into the present, and that throws back a tech-addled vision of what it sees to those still lingering in the cultural past. Take a listen to one of Austin's most forward-thinking bands below, and inject their entire new album here.