x
the_deli_magazine

This is a preview of the new Deli charts - we are working on finalizing them by the end of 2013.


Go to the old Top 300 charts

Cancel

Shmu





Austin Icon Shmu Releases New Trippy Lo-Fi Video for "Diamonds"

As you all bandy your drunken, foot-weary selves between the various and endle shows of the international fuckfest of music that is South By, take a sec here and put your Austin eyeballs upon something good and local for (hopefully not) once during this festival. There are few acts that I as an Austin music lover can think of personally that are as appropriate to pump during SXSW than Shmu, who has just released a new music video for track “Diamonds” that’s as candid as it is endearing as it is trippy.

Playing his own brand of wildly psychedelic hyperpop, and as half of the iconic Austin act Zorch, Shmu aka Sam Chown is responsible for both some of the city’s most interesting and weird (while being very structured and thought out) music in the last decade, not to mention having a hand in GTZ Records as well as one of Austin’s best underground venues in the Museum of Human Achievement.

“Diamonds” comes to us from Shmu’s gleeful and bright Shhh!!!! album from late 2015, and it’s a track that embodies the heavily layered guitar and hard matte drums sound that Sam is known for, though it’s actually pretty understated (in a nice way) for a Shmu track. The video is very anti-typical, very anti-SXSW band in fact, being a heavily cut-up and visually warped series of live clips, both from the man’s shows and his wanderings around (mostly in what looks like New Orleans). Zorch SXSW parties have been infamous for years for being where the true blue weirdos and corporate-ditching music fans went to get outright rowdy as a ferret tripping in a ball pit, so to drop this video so close to our city’s most capitalistic of holidays seems quite appropriate.

Take a listen and a look below, and if you can ever make it to any show Shmu or Zorch-related, make sure you do just that with your local-lovin’ ass.

|




Wander the Weird World of Shmu in This Psychedelic Album/Video Game Mashup

Here’s a bit of a fun (and odd) one for you strangeness-loving musicheads out there in Austin-town this Halloween: quirky experimental musician and Zorch-member Shmu has just put out a quite fun album of his layered, colorful music called Shhhh! (which we’ll get to reviewing in full sometime soon), and alongside it he’s released a free compuoter game of the same name to accompany the album proper! This kind-of welcome cross-platform, multi-sensual experience seems to be a bit of a trend with the more boundary-pushing musicians of the day (one of our favorite rappers Malik did something similar not long ago), and it’s one we welcome with gamin’ fingers and music-eatin’ ears at the ready.

In the case of Shmu’s digital package (heh…heh), a quick jaunt through the game appears to say that it’s a kind-of psychedelic post-modern walkabout through a bizarre garden that looks like it was created by shoving the internet in the 90s, the old exploration/puzzle game Myst, a whole lot of high-quality drugs and the music of Shmu together into a digital blender. This game would be what popped out the other end of that imaginary machine, and the gameplay in my experience so far is of the first-person “explore this weird, but peaceful world,” art-piece-style genre (but which has shooter controls in its settings, so presumably at some point there be somethin’ to shoot at).

Shhhh! the game is utterly the perfect atmosphere within which to experience the deep dream pop music of Shmu, and it’s free for both Mac and PC here, so if gettin’ a bit weird with your music-listening appeals to you, this is right up your oddball alley. Also, give one of excellent tracks from the album below to getcha in the weirdness-explorin' mindset while the game download settles its strange self right on into your 'puterin machine.

|




Shmu

Shmu’s Bandcamp page (that you should go to, what for the good music listening) uses the following words to describe their music: “dream pop/shoegaze meets glitchy psych RN fusion sexy baseball loversauce.” That kind of trailing off into the descriptical nonsensical-lovely comes off more than a bit off-kilter, but for Shmu’s pop-gone-odd sound, it fits just right. For once, getting abstract in a band descrip actually feels straight-up honest and useful.

Trying to get at this solo project (that sounds like a whole band)’s sound without getting weird and lovely plain wouldn’t work. You might hear a bit of shoegaze in there, sure, and maybe Toro y Moi comes to mind in the synthy bits, but there’s more than a good many somethings in this music that belong entirely to itself. That, then, Shmu is also one half of an Austin staple band that actually does kinda does keep this city weird in Zorch is no surprise at all. Oh and apparently this guy will write a personalized song for you, if you but ask? It seems to me like it’s high time that we all know Shmu. And to know Shmu, is to have a serious, hard love for Shmu.

 

|
|
|

- news for musician and music pros -

Loading...